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A coconstructed world : adolescent self-socialization on the Internet

Anderson, Laurel; Brown McCabe, Deborah - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 240-253

Persistent link: https://www.econbiz.de/10009679206

Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning

Granitz, Neil A.; Brown McCabe, Deborah - In: Journal of the Academy of Business Education : JABE 7 (2006) 1, pp. 63-82

Persistent link: https://www.econbiz.de/10003871294

The influence of different types of cues-to-action on vaccination behavior : an exploratory study

Morgan, Felicia N.; Brown McCabe, Deborah; Howley, … - In: Journal of marketing theory and practice 18 (2010) 2, pp. 191-208

Persistent link: https://www.econbiz.de/10003962443

Trial-and-error marketing : the role of the customer in tech start-ups

Eggers, Fabian; Brown McCabe, Deborah - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 149-164

Persistent link: https://www.econbiz.de/10011542599

A student view of technology in the classroom : does it enhance the seven principles of good practice in undergraduate education?

Brown McCabe, Deborah; Meuter, Matthew L. - In: Journal of marketing education : JME 33 (2011) 2, pp. 149-159

Persistent link: https://www.econbiz.de/10009273960

Learning why we buy : an experiential project for the consumer behavior course

Morgan, Felicia N.; Brown McCabe, Deborah - In: Journal of marketing education : JME 34 (2012) 2, pp. 140-155

Persistent link: https://www.econbiz.de/10009582115

Electronic word-of-mouth versus interpersonal word-of-mouth : are all forms of word-of-mouth equally influential?

Meuter, Matthew L.; Brown McCabe, Deborah; Curran, James M. - In: Services marketing quarterly 34 (2013) 3, pp. 240-256

Persistent link: https://www.econbiz.de/10009778512

Creating meaning in marketing education : contrasting faculty, practitioner, and student definitions of meaning

Granitz, Neil A.; Brown McCabe, Deborah - In: Journal of the Academy of Business Education : JABE 7 (2006) 1, pp. 63-82

Persistent link: https://www.econbiz.de/10009889207

Elevating the human experience (HX) through service research collaborations : introducing ServCollab

Fisk, Raymond P.; Alkire (née Nasr), Linda; Anderson, … - In: Journal of Service Management 31 (2020) 4, pp. 615-635

Purpose: Elevating the human experience (HX) through research collaborations is the purpose of this article. ServCollab facilitates and supports service research collaborations that seek to reduce human suffering and improve human well-being. Design/methodology/approach: To catalyze this...

Persistent link: https://www.econbiz.de/10012278738

Street art, sweet art? : reclaiming the "public" in public place

Visconti, Luca M.; Sherry, John F.; Borghini, Stefania; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 511-529

Persistent link: https://www.econbiz.de/10008662499