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African microentrepreneurship : the reality of everyday challenges

DeBerry-Spence, Benet; Elliot, Esi A. - In: Journal of business research : JBR 65 (2012) 12, pp. 1665-1673

Persistent link: https://www.econbiz.de/10009683172

African microentrepreneurship: The reality of everyday challenges

DeBerry-Spence, Benet; Elliot, Esi Abbam - In: Journal of Business Research 65 (2012) 12, pp. 1665-1673

This research explores the everyday challenges to microentrepreneurship in Ghana, West Africa. Everyday challenges are problems, including events, conditions, and people, that impair the ability to conduct daily business operations and are characterized by frequent occurrence, disruption, and...

Persistent link: https://www.econbiz.de/10011049958

Craft consumption and consumer transformation in a transmodern era

Elliot, Esi A. - In: Journal of business research : JBR 69 (2016) 1, pp. 18-24

Persistent link: https://www.econbiz.de/10011417067

Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes

Elliot, Esi A.; Cherian, Joseph A.; Casakin, Hernan - In: Journal of business research : JBR 66 (2013) 8, pp. 1004-1012

Persistent link: https://www.econbiz.de/10009755377

Microcredit and metaphors in subsistence markets

Elliot, Esi A.; Cherian, Joseph A.; Elaydi, Raed - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 133-144

Persistent link: https://www.econbiz.de/10010379885

Brand meaning in higher education : leaving the shallows via deep metaphors

Wilson, Elizabeth J.; Elliot, Esi A. - In: Journal of business research : JBR 69 (2016) 8, pp. 3058-3068

Persistent link: https://www.econbiz.de/10011507915

A multicultural blend : metaphors, cognitive social capital and multiculturalism

Elliot, Esi A.; Xiao, Yazhen; Wilson, Elizabeth J. - In: International marketing review 32 (2015) 2, pp. 200-218

Persistent link: https://www.econbiz.de/10011296965

Artrepreneurship and transmodernity

Elliot, Esi A.; Cavazos, Carmina - In: Journal of business research : JBR 131 (2021), pp. 722-734

Persistent link: https://www.econbiz.de/10012545114

Cross-cultural creativity : conceptualization and propositions for global new product development

Elliot, Esi A.; Nakata, Cheryl - In: The journal of product innovation management : an … 30 (2013), pp. 110-125

Persistent link: https://www.econbiz.de/10010211477

Inter-firm trust between emerging markets : Chinese firms in Africa

Elliot, Esi A.; Zhu, Zhen; Wang, Fei-Ling - In: Journal of macromarketing 39 (2019) 3, pp. 304-333

Persistent link: https://www.econbiz.de/10012109482