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Creating and launching a challenger brand : a case study
De Chernatony, Leslie; Cottam, Susan Louise - In: The service industries journal 29 (2009) 1/2, pp. 75-89
Persistent link: https://www.econbiz.de/10003849571
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Consumer-based brand equity conceptualisation and measurement : a literature review
Christodoulides, George; De Chernatony, Leslie - In: International journal of market research : JMRS ; the … 52 (2010) 1, pp. 43-66
Persistent link: https://www.econbiz.de/10003944381
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The criteria for successful services brands
De Chernatony, Leslie; Segal-Horn, Susan - 2010
Persistent link: https://www.econbiz.de/10003922789
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The service brand as relationships builder
Dall'Olmo Riley, Francesca; De Chernatony, Leslie - 2010
Persistent link: https://www.econbiz.de/10003922792
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Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie; Dall'Olmo Riley, Francesca - 2010
Persistent link: https://www.econbiz.de/10003924091
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Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean; De Chernatony, Leslie; Halikias, John G. - In: The journal of product & brand management 21 (2012) 3, pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
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B2B service brand identity : scale development and validation
Coleman, Darren; De Chernatony, Leslie; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
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B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew; De Chernatony, Leslie; … - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
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A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra; Christodoulides, Geoge; De … - In: The journal of product & brand management 22 (2013) 3, pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
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Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik; De Chernatony, Leslie - In: Journal of business research : JBR 66 (2013) 1, pp. 45-52
Persistent link: https://www.econbiz.de/10009720390