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The relationships among message recall, cognitive responses, and advertising effectiveness : effects of delay, context, and prior knowledge

Chattopadhyay, Amitava - 1986

Persistent link: https://www.econbiz.de/10004158373

The Importance and Functional Significance of Affective Cues in Consumer Choice

Darke, Peter R.; Chattopadhyay, Amitava; Ashworth, Laurence - In: Journal of consumer research : JCR ; an … 33 (2006) 3, pp. 322-328

Persistent link: https://www.econbiz.de/10007398870

The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context

Jiang, Lan; Hoegg, Joandrea; Dahl, Darren W.; … - In: Journal of Consumer Research 36 (2010) 5, pp. 778-791

This study examines the effects of incidental similarity shared between a salesperson and a potential customer. We show that an incidental similarity, such as a shared birthday or birthplace, can result in a more favorable attitude and a higher intention to purchase. We argue and find that the...

Persistent link: https://www.econbiz.de/10008633278

Category structure, brand recall, and choice

Nedungadi, Prakash; Chattopadhyay, Amitava; … - In: International journal of research in marketing : IJRM ; … 18 (2001) 3, pp. 191-202

Persistent link: https://www.econbiz.de/10006179554

Name Letter Branding: Valence Transfers When Product Specific Needs Are Active

Brendi, C.Miguel; Chattopadhyay, Amitava; Pelham, Brett W. - In: Journal of consumer research : JCR ; an … 32 (2005) 3, pp. 405-415

Persistent link: https://www.econbiz.de/10006641992

Waiting for the Web: How Screen Color Affects Time Perception

Gorn, Gerald J.; Chattopadhyay, Amitava; Sengupta, Jaideep - In: Journal of marketing research : JMR 41 (2004) 2, pp. 215-225

Persistent link: https://www.econbiz.de/10006646961

The Use of Visual Mental Imagery in New Product Design

Dahl, Darren W.; Chattopadhyay, Amitava; Gorn, Gerald J. - In: Journal of marketing research : JMR 36 (1999) 1, pp. 18-28

Persistent link: https://www.econbiz.de/10006667566

To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials - The decision to zap an ad depends upon a household's zap-proneness and category purchase...

Siddarth, S.; Chattopadhyay, Amitava - In: Marketing science : the marketing journal of the … 17 (1998) 2, pp. 124-138

Persistent link: https://www.econbiz.de/10006917683

Managing Brand Experience: The Market Contact Audit(TM)

Chattopadhyay, Amitava; Laborie, Jean-Louis - In: Journal of advertising research 45 (2005) 1, pp. 9-16

Persistent link: https://www.econbiz.de/10006499608

C: MODELING AND SYSTEMS ANALYSIS - To zap or not to zap: A study of the determinants of channel switching during commercials

Siddarth, S.; Chattopadhyay, Amitava - In: Operations research, Management science : OR MS ; the … 39 (1999) 3, pp. 279-282

Persistent link: https://www.econbiz.de/10006519079