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The unbundling of advertising...
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558
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55
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42
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30
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131
How concentrated is the US advertising and marketing services industry? : myth versus reality
Silk, Alvin J.
;
King, Charles
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 166-193
Persistent link: https://www.econbiz.de/10009770248
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132
Structure of repeat buying for new packaged goods
Kalwani, Manohar U.
;
Silk, Alvin J.
- In:
New-product forecasting : models and applications
,
(pp. 371-385)
.
1981
Persistent link: https://www.econbiz.de/10002182146
Saved in:
133
Advertisement size and the relationship between product usage advertising exposure
Silk, Alvin J.
;
Geiger, Frank P.
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 22-26
Persistent link: https://www.econbiz.de/10002828909
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134
The changing nature of innovation in marketing : a study of selected business leaders, 1852-1958
Silk, Alvin J.
;
Stern, Louis William
- In:
Business history review
37
(
1963
)
3
,
pp. 182-199
Persistent link: https://www.econbiz.de/10002828931
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135
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
Journal of marketing research : JMR
15
(
1978
)
2
,
pp. 171-191
Persistent link: https://www.econbiz.de/10002828966
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136
Pre-test-market evaluation of new packaged goods : a model and measurement methodology
Silk, Alvin J.
;
Urban, Glen L.
- In:
New-product forecasting : models and applications
,
(pp. 205-248)
.
1981
Persistent link: https://www.econbiz.de/10002829029
Saved in:
137
Industrial advertising effects and budgeting practices
Lilien, Gary L.
;
Silk, Alvin J.
;
Choffray, Jean-Marie
- In:
Journal of marketing
40
(
1976
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10002235977
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138
Industrial advertising effects and budgeting practices
Lilien, Gary L.
;
Silk, Alvin J.
;
Choffray, Jean-Marie
- In:
Readings in basic marketing
,
(pp. 252-266)
.
1978
Persistent link: https://www.econbiz.de/10002235997
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139
Ein Außendienst-Allokationsmodell für den Mehrprodukt-Fall
Montgomery, David B.
;
Silk, Alvin J.
;
Zaragoza, Carlos E.
- In:
Entscheidungshilfen im Marketing
,
(pp. 182-210)
.
1977
Persistent link: https://www.econbiz.de/10002509733
Saved in:
140
Estimating dynamic effects of market communications expenditures
Montgomery, David Bruce
;
Silk, Alvin J.
- In:
Management science : journal of the Institute for …
18
(
1972
)
10
,
pp. B485-B501
Persistent link: https://www.econbiz.de/10002509754
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