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The general theory of marketing ethics : a revision and three questions
Hunt, Shelby D.; Vitell, Scott J. - 2009
Persistent link: https://www.econbiz.de/10003876282
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The philosophical foundations of marketing research: for scientific realism and truth
Hunt, Shelby D.; Hansen, Jared M. - In: The SAGE handbook of marketing theory, (pp. 111-126). 2010
Persistent link: https://www.econbiz.de/10003923094
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Grounding supply chain management in resource-advantage theory : in defense of a resource-based view of the firm
Hunt, Shelby D.; Davis, Donna F. - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 14-20
Persistent link: https://www.econbiz.de/10009549696
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A demand-side perspective on supply chain management
Priem, Richard L.; Swink, Morgan - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 7-13
Persistent link: https://www.econbiz.de/10009549698
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Purchasing, supply chain management and sustained competitive advantage : the relevance of resource-based theory
Barney, Jay B. - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 3-6
Persistent link: https://www.econbiz.de/10009549700
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Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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The general theory of marketing ethics : the consumer ethics and intentions issues
Vitell, Scott J.; Hunt, Shelby D. - In: Handbook on ethics and marketing, (pp. 15-37). 2015
Persistent link: https://www.econbiz.de/10011301245
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Rejoinder to Hunt's "The bases of power approach to channel relationships"
Blois, Keith J.; Hopkinson, Gilian C. - In: Journal of marketing management : MM 31 (2015) 7/8, pp. 765-773
Persistent link: https://www.econbiz.de/10011309057
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Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D. - In: Journal of historical research in marketing 6 (2014) 3, pp. 351-378
Persistent link: https://www.econbiz.de/10010414281
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Alliance market orientation, new product development and resource advantage theory
Bicen, Pelin; Hunt, Shelby D. - In: The journal of business & industrial marketing 27 (2012) 7, pp. 592-600
Persistent link: https://www.econbiz.de/10009672465