As companies increasingly communicate CSR initiatives through social media, viral message propagation has become a crucial prerequisite for CSR success. Evidence from two experimental studies, one based on a national representative online sample, shows that social media peers’ endorsement of a...

Dynamic Capabilities: Celebrating the Plurality of Understandings of the Concept -- Explaining the Popularity of the Dynamic Capabilities Framework: A Comment -- Dynamic Managerial Capabilities and Relationships: The Role of Social Relations in Strategic Change -- Confirmation Bias: A Boundary...

The development of path-dependent processes basically refers to positive feedback in terms of increasing returns as the main driving forces of such processes. Furthermore, path dependence can be affected by context factors, such as different degrees of complexity. Up to now, it has been unclear...