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Comment : advertising, communication, and brands

Eisend, Martin - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 353-355

Persistent link: https://www.econbiz.de/10011591609

Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"

Dahlén, Micael; Rosengren, Sara - In: Journal of advertising : official publication of the … 45 (2016) 3, pp. 359-363

Persistent link: https://www.econbiz.de/10011591612

Grundlagen empirischer Forschung : zur Methodologie in der Betriebswirtschaftslehre

Eisend, Martin; Kuß, Alfred - 2017

Persistent link: https://www.econbiz.de/10011533135

Zwischen Effizienz und Selbstbestimmung - promovieren im WZB

Bothfeld, Silke; Eisend, Martin - 2002

Das WZB nimmt als außeruniversitäre Einrichtung in bezug auf die Nachwuchsförderung eine besondere Stellung ein. Es verfügt - im Gegensatz zu den Universitäten - nicht über die Prüfungsberechtigung für Promotionen und Habilitationen. Faktisch bildet das WZB jedoch in beträchtlichem...

Persistent link: https://www.econbiz.de/10010514912

Meta-analysis selection bias in marketing research

Eisend, Martin; Tarrahi, Farid - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 317-326

Persistent link: https://www.econbiz.de/10010427988

Gendering conversational humor in advertising : an evolutionary explanation of the effects of spontaneous versus canned humor

Ivanov, Lachezar; Eisend, Martin; Bayón, Tomás - In: International journal of advertising : the review of … 38 (2019) 7, pp. 979-999

Persistent link: https://www.econbiz.de/10012200363

The more the merrier : dealing with a multitude of advertising effects : editorial

Eisend, Martin; Rosengren, Sara - In: International journal of advertising : the review of … 39 (2020) 2, pp. 187-190

Persistent link: https://www.econbiz.de/10012200477

Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture

Karpinska-Krakowiak, Malgorzata; Eisend, Martin - In: International journal of advertising : the review of … 39 (2020) 3, pp. 387-409

Persistent link: https://www.econbiz.de/10012200491

A meta-analysis into multiscreening and advertising effectiveness : direct effects, moderators, and underlying mechanisms

Segijn, Claire M.; Eisend, Martin - In: Journal of advertising 48 (2019) 3, pp. 313-332

Persistent link: https://www.econbiz.de/10012201444

Consumer responses to homosexual imagery in advertising : a meta-analysis

Eisend, Martin; Hermann, Erik - In: Journal of advertising 48 (2019) 4, pp. 380-400

Persistent link: https://www.econbiz.de/10012201470

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