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Marketing an Islamic index: pe...
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United Arab Emirates
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Balakrishnan, Melodena Stephens
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ARMEX PJSC : carving a competitive advantage in the global logistics and express transportation service industry
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456302
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12
Lammtara pictures : creativity a cultural entertainment organization - the way forwards
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456388
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13
American Group : KFC in Mecca (or Makkah)
Balakrishnan, Melodena Stephens
-
2013
Persistent link: https://www.econbiz.de/10011456395
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14
Managing at the edge of chaos : Middle East North Africa - perspectives for international management
Balakrishnan, Melodena Stephens
- In:
Handbook of contemporary research on emerging markets
,
(pp. 317-354)
.
2016
Persistent link: https://www.econbiz.de/10011459754
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15
Revitalizing forgotten place brands through touring consumption : the case of tle old London Underground Company
Balakrishnan, Melodena Stephens
- In:
Touring consumption
,
(pp. 21-55)
.
2015
Persistent link: https://www.econbiz.de/10011291325
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16
Customer satisfaction and loyalty in the United Arab Emirates banking industry
Sayani, Hameedah
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 351-375
Persistent link: https://www.econbiz.de/10011383622
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17
Guest editorial: Managing in uncertain times : a critical juncture for research in the MENA region
Huang, Victor Z.
;
Balakrishnan, Melodena Stephens
- In:
Journal of strategy and management
6
(
2013
)
2
,
pp. 116-122
Persistent link: https://www.econbiz.de/10009769618
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18
The 4D model of place brand management
Balakrishnan, Melodena Stephens
;
Kerr, Greg
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 31-42)
.
2013
Persistent link: https://www.econbiz.de/10010127222
Saved in:
19
Perspectives from the MENA region
Balakrishnan, Melodena Stephens
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010364238
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20
Abraaj Capital Limited : celebration of entrepreneurship (CoE)
Balakrishnan, Melodena Stephens
;
Michael, Ian
-
2012
Persistent link: https://www.econbiz.de/10011456183
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