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Consumer behaviour
52
Konsumentenverhalten
52
Brand image
16
Markenimage
16
Brand management
13
Markenführung
13
Theorie
10
Theory
10
Experiment
9
Advertising effects
8
Brand
8
Werbewirkung
8
Decision
7
Entscheidung
7
Markenartikel
7
Verbraucherverhalten
7
Werbepsychologie
7
Psychology of advertising
6
Werbung
6
Advertising
5
Cognition
5
Beziehungsmarketing
4
Customer satisfaction
4
Information behaviour
4
Informationsverhalten
4
Kognition
4
Kundenzufriedenheit
4
Marketing
4
Mobile communications
4
Mobilkommunikation
4
Relationship marketing
4
Verbraucher
4
Consumer behavior
3
Dienstleistungsqualität
3
Ethics
3
Ethik
3
Expertise
3
Gesundheit
3
Health
3
Induktive Statistik
3
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Undetermined
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15
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Article
110
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33
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58
Aufsatz in Zeitschrift
58
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12
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12
Collection of articles of several authors
4
Sammelwerk
4
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2
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2
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1
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English
113
Undetermined
30
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Kardes, Frank R.
96
Posavac, Steven S.
29
Sundar, Aparna
20
Wright, Scott A.
17
Dinsmore, John
15
Cronley, Maria L.
14
Sanbonmatsu, David M.
14
Hernandez, José Mauro da Costa
11
Herr, Paul M.
9
Kellaris, James J.
8
Deval, Hélène
6
Pfeiffer, Bruce E.
6
Wu, Ruomeng
6
Houghton, David C.
5
Iacobucci, Dawn
5
Kim, John
5
Fitzsimons, Gavan J.
4
Han, Xiaoqi
4
Powell Mantel, Susan
4
Chandrashekaran, Murali
3
Grewal, Rajdeep
3
Guo, Xiaoning
3
Ho, Edward A.
3
Lopes, Evandro Luiz
3
Plotkina, Daria
3
Popovich, Deidre L.
3
Schultz, Ainslie E.
3
Silvera, David H.
3
Swani, Kunal
3
Alhouti, Sarah
2
Arsena, Ashley
2
Baker, Thomas L.
2
Bechkoff, Jennifer R.
2
Bettman, James R.
2
Brown, Drew
2
Bublitz, Melissa
2
Bullington, Brian
2
Cao, Edita
2
Cao, Edita S.
2
Chammas, Cristiane Benedetti
2
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Institution
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
10
Journal of business research : JBR
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Psychology & marketing
6
Journal of Business Research
5
Journal of marketing
5
Organizational Behavior and Human Decision Processes
4
Psychology & Marketing
4
Applying social cognition to consumer-focused strategy : [papers presented at the 23rd annual Advertising and Consumer Psychology Conference, which was held on May 21-23, 2004, in Montréal, Canada]
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of international consumer marketing
3
Marketing letters : a journal of research in marketing
3
International journal of internet marketing and advertising : IJIMA
2
Journal of Consumer Research
2
Journal of Services Marketing
2
Journal of business ethics : JBE
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Marketing and consumer psychology series
2
RAE - Revista de Administração de Empresas
2
The journal of brand management : an international journal
2
Advertising and consumer psychology
1
Business horizons
1
Consumer psychology in a social media world
1
Cracking the code : leveraging consumer psychology to drive profitability
1
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Digital business
1
Economic and political weekly : a Sameeksha Trust publ
1
Experimental business research
1
Foundations and trends in marketing : FTMKT
1
Handbook of consumer psychology
1
Innovation & Management Review
1
Innovation & management review
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Marketing
1
Journal of Consumer Psychology
1
Journal of Economic Psychology
1
Journal of behavioral decision making
1
Journal of consumer behaviour
1
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ECONIS (ZBW)
99
OLC EcoSci
15
RePEc
15
Other ZBW resources
8
USB Cologne (EcoSocSci)
4
EconStor
2
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61
Approach and avoidance motivations in online auctions
Sivadas, Eugene
;
Kim, John
;
Holmes, Terence L.
;
Kardes, …
- In:
International journal of internet marketing and …
3
(
2006
)
4
,
pp. 318-334
Persistent link: https://www.econbiz.de/10003444422
Saved in:
62
Focus induced tunnel vision in managerial judgment and decision making : the peril and the antidote
Posavac, Steven S.
;
Kardes, Frank R.
;
Brakus, J. Joško
- In:
Organizational behavior and human decision processes : …
113
(
2010
)
2
,
pp. 102-111
Persistent link: https://www.econbiz.de/10008668742
Saved in:
63
The role of approach-avoidance asymmetries in motivated belief formation and change
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 81-97)
.
2005
Persistent link: https://www.econbiz.de/10003932975
Saved in:
64
The role of customer gratitude in relationship marketing
Palmatier, Robert W.
;
Jarvis, Cheryl Burke
;
Bechkoff, …
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10003875373
Saved in:
65
The role of idiosyncratic attribute evaluation in mass customization
Puligadda, Sanjay
;
Grewal, Rajdeep
;
Rangaswamy, Arvind
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 369-380
Persistent link: https://www.econbiz.de/10008658280
Saved in:
66
Profits and halos : the role of firm profitability information in consumer inference
Posavac, Steven S.
;
Herzenstein, Michal
;
Kardes, Frank R.
; …
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 327-337
Persistent link: https://www.econbiz.de/10008658288
Saved in:
67
Effects of accuracy motivation and need to evaluate on mode of attitude formation and attitude-behavior consistency
Cronley, Maria L.
;
Powell Mantel, Susan
;
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 274-281
Persistent link: https://www.econbiz.de/10008658300
Saved in:
68
Effects of advertising cues on brand extension evaluation : a global versus focused processing style account
Puligadda, Sanjay
;
Cronley, Maria
;
Kardes, Frank R.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
6
,
pp. 473-487
Persistent link: https://www.econbiz.de/10009766387
Saved in:
69
Directions for judgment and decision making research based on comparison selection : reply to Arkes, Johnson, and Kardes
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009719517
Saved in:
70
Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information
Hernandez, José Mauro C.
;
Han, Xiaoqi
;
Kardes, Frank R.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 874-881
Persistent link: https://www.econbiz.de/10010363268
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