Similar Search Results

Usage of location based river cruise information systems : industry views and acceptance

Dickinger, Astrid; Zins, Andreas - In: Journal of hospitality & leisure marketing : the … 17 (2008) 1/2, pp. 139-161

Persistent link: https://www.econbiz.de/10003766550

Coupons going wireless : determinants of consumer intentions to redeem mobile coupons

Dickinger, Astrid; Kleijnen, Mirella - In: Journal of interactive marketing : a quarterly … 22 (2008) 3, pp. 23-39

Persistent link: https://www.econbiz.de/10003838625

An analysis of corporate e-mail communication as part of airlines' service recovery strategy

Dickinger, Astrid; Bauernfeind, Ulrike - In: Journal of travel and tourism marketing 26 (2009) 2, pp. 156-168

Persistent link: https://www.econbiz.de/10003863493

Designing the ideal undergraduate program in tourism

Ring, Amata; Dickinger, Astrid; Wöber, Karl - In: Journal of travel research : a quarterly publication of … 48 (2009/10) 1, pp. 106-121

Persistent link: https://www.econbiz.de/10003891317

Determinanten der Nutzung mobiler Selbstbedienungstechnologien

Dickinger, Astrid; Treiblmaier, Horst; Wiletial, Mario - In: Innovationen in Marketing und Handel, (pp. 294-304). 2006

Persistent link: https://www.econbiz.de/10003388239

Compensation model for interactive advertising

Zorn, Steffen; Dickinger, Astrid - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 101-108). 2007

Due to a shift in the marketing focus from mass to micro markets, the importance of one-to-one communication in advertising has increased. Interactive media provide possible answers to this shift. However, missing standards in payment models for interactive media are a hurdle in the further...

Persistent link: https://www.econbiz.de/10009504313

Compensation model for interactive advertising

Zorn, Steffen; Dickinger, Astrid - In: I-MEDIA '07, I-SEMANTICS '07 : International …, (pp. 101-108). 2007

Persistent link: https://www.econbiz.de/10009504333

When design goes wrong? : diagnostic tools for detecting and overcoming failures in service experience

Dickinger, Astrid; Leung, Daniel - In: Design science in tourism : foundations of destination …, (pp. 233-263). 2017

Persistent link: https://www.econbiz.de/10011550661

Analyzing destination branding and image from online sources : a web content mining approach

Költringer, Clemens; Dickinger, Astrid - In: Journal of business research : JBR 68 (2015) 9, pp. 1836-1843

Persistent link: https://www.econbiz.de/10011384132

Exploring the generalizability of discriminant word items and latent topics in online tourist reviews

Dickinger, Astrid; Lalicic, Lidija; Mazanec, Josef A. - In: International journal of contemporary hospitality management 29 (2017) 2, pp. 803-816

Persistent link: https://www.econbiz.de/10011687739