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Building customer loyalty in online retailing : the role of relationship quality

Rafiq, Mohammed; Fulford, Heather; Lu, Xiaoming - In: Journal of marketing management : MM 29 (2013) 3/4, pp. 494-517

Persistent link: https://www.econbiz.de/10009761847

Measuring internet retail service quality using E-S-QUAL

Rafiq, Mohammed; Lu, Xiaoming; Fulford, Heather - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1159-1173

Persistent link: https://www.econbiz.de/10009615204

Measuring Internet retail service quality using E-S-QUAL

Rafiq, Mohammed; Lu, Xiaoming; Fulford, Heather - In: Journal of marketing management : MM 28 (2012) 9, pp. 1159-1174

Persistent link: https://www.econbiz.de/10010000002

Loyalty transfer from offline to online stores in the UK grocery industry

Rafiq, Mohammed; Fulford, Heather - In: International journal of retail & distribution management 33 (2005) 6-7, pp. 444-460

Persistent link: https://www.econbiz.de/10006424957

Loyalty transfer from offline to online stores in the UK grocery industry

Rafiq, Mohammed; Fulford, Heather - In: International journal of retail & distribution management 33 (2005) 6, pp. 444-460

Persistent link: https://www.econbiz.de/10006425356

Loyalty transfer from offline to online stores in the UK grocery industry

Rafiq, Mohammed; Fulford, Heather - In: International Journal of Retail & Distribution Management 33 (2005) 6, pp. 444-460

Purpose – Aims to examine the effectiveness of UK supermarkets in transferring store loyalty to online loyalty. Design/methodology/approach – An online survey of university staff is used to test both the brand equity proposition that loyal customers are more likely to adopt brand extensions,...

Persistent link: https://www.econbiz.de/10014803196

The impact of corporate social responsibility on customer loyalty : a case for two global corporations in China

Lu, Xiaoming; Liu, Hoi Wan; Rahman, Mizan - In: Strategic change : SC ; briefings in entrepreneurial finance 26 (2017) 3, pp. 251-260

Persistent link: https://www.econbiz.de/10011820036

"Building back better" : the impact of the COVID-19 pandemic on the resilience of the hospitality and tourism industries

Colmekcioglu, Nazan; Dineva, Denitsa; Lu, Xiaoming - In: International journal of contemporary hospitality management 34 (2022) 11, pp. 4103-4122

Persistent link: https://www.econbiz.de/10013413321

The world, the web and SMEs : stepping stones across language and cultural divides

Fulford, Heather - In: The international journal of entrepreneurship and innovation 10 (2009) 3, pp. 191-199

Persistent link: https://www.econbiz.de/10003896248

World wide markets and the world wide web : problems and possibilities for small firms

Fulford, Heather - In: Impact of e-commerce on consumers and small firms, (pp. 151-160). 2006

Persistent link: https://www.econbiz.de/10003458777