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Partial-least squares regression (PLS) is a statistical tool specifically designed to cope with problems like small datasets, missing values and the presence of multicollinearity . The paper proceeds first with a concise review of the PLS method.
Persistent link: https://www.econbiz.de/10005843541
create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my … brand caters.After sketching designs, hunting for fabrics, constructing garments, researching a foreign market and marketing …
Persistent link: https://www.econbiz.de/10009455838
Marketing and Textiles, Fashion Merchandising, and Design, and to combine them with my love for fashion, retail, and general …
Persistent link: https://www.econbiz.de/10009455891
psychological concepts in their marketing and branding tactics. …
Persistent link: https://www.econbiz.de/10009455912
I am a senior Marketing major, and I wanted to incorporate what I have learned the past four years into my honors … project. Acting as a consultant to a local non-profit here in Rhode Island, I developed a marketing plan to help The Welcome …
Persistent link: https://www.econbiz.de/10009455914
important examples, one from international business and one from marketing, illustrate the use of the framework. Both examples …
Persistent link: https://www.econbiz.de/10009457386
The fourth lecture in the CIPR guest lecture series was led by writing guru, Sarah McCartney. Aside from writing the LUSH Times, which is read by over one million people, Sarah has also pursued her own interests, launching her Yogateds company with her mother, as well as writing a book called...
Persistent link: https://www.econbiz.de/10009462221
children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing … regulatory frameworks. This study aims to provide a better understanding of online marketing to children and to inform effective …-app purchases. The study finds that online marketing practices have an impact on children, and that children have difficulties …
Persistent link: https://www.econbiz.de/10011998853
Die vorliegende Arbeit untersucht, ob eine Positionierung der von den Winzern hergestellten Erzeugnisse im hochwertigen und damit hochpreisigen Produktsegment einen geeigneten L??sungsansatz darstellt. Neben einer qualitativen Ausstattung der Produkte im Hochpreissegment, die bereits von einigen...
Persistent link: https://www.econbiz.de/10009481261
arts. This paper is part of a wider study into marketing communications, branding and relationships in this industry. It is … personal interviews with key marketing personnel from the art galleries and performing arts organisations. Additional data was …
Persistent link: https://www.econbiz.de/10009481939