Introduction: The sport of branding -- Understanding sports brands -- Building sports brands -- Mobilising sports …"In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any … sport manager. Success means being able to 'brand'-and therefore differentiate-a sport club, player, code or event in a …

"Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative …, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a … strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal …