Purpose – This study examines the differential influence of religiosity, materialism and guilt on consumer ethical judgment. It further investigates how the influence may differ across two religiosity dimensions (intrinsic and extrinsic) and two types of unethical behaviour (active and...

Purpose – The purchase distribution of consumer packaged goods has been extensively modelled by the negative binomial distribution (NBD). As the characteristics of packaged goods differ from those of subscription services, the latter may be a boundary condition for NBD. In this study, the...