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Beyond virtuality : from engagement platforms to engagement ecosystems
Breidbach, Christoph F.; Brodie, Roderick J.; … - In: Managing service quality : MSQ ; an international journal 24 (2014) 6, pp. 592-611
Persistent link: https://www.econbiz.de/10010526466
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
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Service dominant logic in practice : applying online customer communities and personas for the creation of service innovations
Schäfer, Adrienne; Klammer, Julia - In: Management 11 (2016) 3, pp. 255-264
Many companies try to adopt a service-oriented perspective when developing new offerings by posing the question of how the creation of value jointly with customers can be improved. This requires a holistic view of customers beyond retrospective methods such as surveys. Observations of everyday...
Persistent link: https://www.econbiz.de/10011659037
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Exploring co-created service value and interactions of social commerce in China : a service-dominant logic perspective
Dai, Hua; Hu, Tao; Zhang, Yue - In: Journal of global marketing 32 (2019) 5, pp. 356-376
Persistent link: https://www.econbiz.de/10012201056
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Integrating social media and traditional modes of customer interaction for new B2B service development
Alam, Ian - In: Journal of business-to-business marketing 28 (2021) 4, pp. 321-345
Persistent link: https://www.econbiz.de/10012802195
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Negative customer brand engagement : an overview of conceptual and blog-based findings
Juric, Biljana; Smith, Sandra D.; Wilks, George - In: Customer engagement : contemporary issues and challenges, (pp. 278-294). 2016
Persistent link: https://www.econbiz.de/10011430779
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The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Wang, Yichuan; Hsiao, Shih-Hui; Yang, Zhiguo; Hajli, Nick - In: Industrial marketing management : the international … 54 (2016), pp. 56-70
Persistent link: https://www.econbiz.de/10011478717
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Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.; Calder, Bobby J.; Kim, Su Jung; … - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
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The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes; Pedersen, Per Egil - In: Journal of marketing management : MM 32 (2016) 5/6, pp. 445-468
Persistent link: https://www.econbiz.de/10011483105