Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing Science 28 (2009) 5, pp. 950-967
The act of trading in a used car as partial payment for a new car resonates with practically all consumers. Such transactions are prevalent in many other durable goods markets, ranging from golf clubs to CT scanners. What roles do trade-ins play in these markets? What motivates the seller to set...