Showing 1 - 10 of 90
Persistent link: https://www.econbiz.de/10009755704
Persistent link: https://www.econbiz.de/10012593936
Persistent link: https://www.econbiz.de/10003900016
The act of trading in a used car as partial payment for a new car resonates with practically all consumers. Such transactions are prevalent in many other durable goods markets, ranging from golf clubs to CT scanners. What roles do trade-ins play in these markets? What motivates the seller to set...
Persistent link: https://www.econbiz.de/10008787953
Persistent link: https://www.econbiz.de/10008318775
Persistent link: https://www.econbiz.de/10013471073
Private labels (PLs) are ubiquitous in several categories, including groceries, apparel, and appliances. However, existing empirical work has not examined the differential impact of various upstream supply arrangements for PL products or the strategic motives for PL supply. To do so requires one...
Persistent link: https://www.econbiz.de/10008787635
Switching marketing channels is an expensive and sticky decision. While a number of theories suggest efficiency and strategic differences between channels, there is virtually no work on combining these ideas into an empirically workable methodology to assess the impact of a channel switch. In...
Persistent link: https://www.econbiz.de/10008787946
Persistent link: https://www.econbiz.de/10008063974
Persistent link: https://www.econbiz.de/10008446072