Narrow search
Showing 91 - 95 of 95
Cover Image
Relatedness, Prominence, and Constructive Sponsor Identification
Venkataramani Johar, Gita; Tuan Pham, Michel - In: Journal of marketing research : JMR 36 (1999) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10006665772
Cover Image
Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives
Tuan Pham, Michel; Chang, Hannah H - In: Journal of consumer research : JCR ; an … 37 (2010) 4, pp. 626-641
Persistent link: https://www.econbiz.de/10008724887
Cover Image
Affect as a Decision-Making System of the Present
Chang, Hannah H; Tuan Pham, Michel - In: Journal of consumer research : JCR ; an … 40 (2013) 1, pp. 42-63
Persistent link: https://www.econbiz.de/10010135603
Cover Image
Feeling the Future: The Emotional Oracle Effect
Tuan Pham, Michel; Lee, Leonard; Stephen, Andrew T - In: Journal of consumer research : JCR ; an … 39 (2012) 3, pp. 461-478
Persistent link: https://www.econbiz.de/10010030763
Cover Image
Consumers' Trust in Feelings as Information
Avnet, Tamar; Tuan Pham, Michel; Stephen, Andrew T - In: Journal of consumer research : JCR ; an … 39 (2012) 4, pp. 720-735
Persistent link: https://www.econbiz.de/10010052229