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Point of purchase or point of frustration? : consumer frustration tendencies and response in a retail setting

Van Steenburg, Eric; Spears, Nancy; Fabrize, Robert O. - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 389-400

Persistent link: https://www.econbiz.de/10010200859

Seeking consistency between planning orientation and situational purchase mindset

Spears, Nancy; Amos, Clinton; Yazdanparast, Atefeh - In: Journal of consumer behaviour : an international … 15 (2016) 1, pp. 28-37

Persistent link: https://www.econbiz.de/10011485435

Revealing obstacles to the consumer imagination

Spears, Nancy; Yazdanparast, Atefeh - In: Journal of consumer psychology : JCP : the official … 24 (2014) 3, pp. 363-372

Persistent link: https://www.econbiz.de/10010403220

Reasons behind body art adoption : what motivates young adults to acquire tattoos?

Pentina, Iryna; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 73-94

Persistent link: https://www.econbiz.de/10009231293

Frustration theory : toward an understanding of keyword search effectiveness and consumer responses

Sun, Qingyun; Spears, Nancy - In: Journal of customer behaviour 10 (2011) 1, pp. 35-48

Persistent link: https://www.econbiz.de/10009231295

Understanding the relationship between brand loyalty, the prevailing economic environment and optimum stimulation level

Van Steenburg, Eric; Spears, Nancy - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 597-610

Persistent link: https://www.econbiz.de/10009232998

Understanding Web Home Page Perception

Singh, Surendra - 2016

A home page is the gateway to an organization's Web site. To design effective Web home pages, it is necessary to understand the fundamental drivers of user's perception of Web pages. Not only do designers have to understand potential users' frame of mind, they also have at their choosing a...

Persistent link: https://www.econbiz.de/10012993528

How preexisting beliefs and message involvement drive charitable donations : an integrated model

Van Steenburg, Eric; Spears, Nancy - In: European journal of marketing 56 (2022) 1, pp. 209-251

Persistent link: https://www.econbiz.de/10012798648

Are celebrity-heroes effective endorsers? : exploring the link between hero, celebrity, and advertising response

Spears, Nancy; Stafford, Marla Royne; Van Steenburg, Eric - In: Journal of promotion management : JPM 19 (2013) 1, pp. 17-37

Persistent link: https://www.econbiz.de/10009738247

Schema-ing with color and temperature : the effects of color-temperature congruity and the role of non-temperature associations

Ketron, Seth; Spears, Nancy - In: Journal of retailing and consumer services 54 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012238334

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