Purpose – Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of domestic operations. In addition, few studies have examined the quadratic effects of customer and...

This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the...

Purpose: This paper aims to investigate how personal values relate to the psychological contract employees establish with their employers. Design/methodology/approach: The sample consisted of 223 frontline employees from a major Portuguese company. The paper used stepwise regressions analysis...