Exploring the linear and quadratic effects of customer and competitor orientation on export performance
Year of publication: |
2013
|
---|---|
Authors: | Lengler, Jorge Francisco ; Sousa, Carlos M.P. ; Marques, Catarina |
Published in: |
International Marketing Review. - Emerald Group Publishing Limited, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 30.2013, 5, p. 440-468
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer orientation | Competitor orientation | Export performance |
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