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Number 5 - Anomia and deviant behaviour in marketing: Some preliminary evidence
Caruana, Albert; Ramaseshan, B.; Ewing, Michael T. - In: Journal of managerial psychology 16 (2001) 5-6, pp. 322-338
Persistent link: https://www.econbiz.de/10006977369
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Effects of Economic Recession on Export Activity: The Case of Australia
Caruana, Albert; Ewing, Michael T.; Ramaseshan, B. - In: Journal of global marketing 13 (2000) 4, pp. 93
Persistent link: https://www.econbiz.de/10006982226
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Market Orientation and Performance in the Public Sector: The Role of Organizational Commitment
Caruana, Albert; Ramaseshan, B.; Ewing, Michael T. - In: Journal of global marketing 12 (1999) 3, pp. 59-80
Persistent link: https://www.econbiz.de/10006987908
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Affluent Asia: Towards a Cross-National Psychographic Typology - Psychographic segmentation has been used extensively by marketing practitioners and academics for more than three d...
Ewing, Michael T. - In: Journal of international consumer marketing 12 (1999) 2, pp. 25-38
Persistent link: https://www.econbiz.de/10007119970
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Communicating with the Cohort: Exploring Generation XASIA'S Attitudes Towards Advertising - Rapidly changing demography, coupled with unprecedented economic growth make Southeast A...
Ewing, Michael T.; Caruana, Albert - In: Journal of international consumer marketing 11 (1999) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10007122263
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AN ALTERNATE APPROACH TO ASSESSING CROSS-CULTURAL MEASUREMENT EQUIVALENCE IN ADVERTISING RESEARCH
Ewing, Michael T.; Salzberger, Thomas; Sinkovics, Rudolf R. - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 17-36
Persistent link: https://www.econbiz.de/10008116841
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On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Ewing, Michael T.; Caruana, Albert; Zinkhan, George M. - In: International journal of advertising : the quarterly … 21 (2002) 3, pp. 323-344
Persistent link: https://www.econbiz.de/10008118839
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On the renaissance of Chinese brands
Ewing, Michael T.; Napoli, Julie; Pitt, Leyland F.; … - In: International journal of advertising : the quarterly … 21 (2002) 2, pp. 197-216
Persistent link: https://www.econbiz.de/10008119042
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Employment branding in the knowledge economy
Ewing, Michael T.; Pitt, Leyland F.; Bussy, Nigel M.de; … - In: International journal of advertising : the quarterly … 21 (2002) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10008119200
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The process of global brand strategy development and regional implementation
Matanda, Tandadzo; Ewing, Michael T. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10009846339