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The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
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The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay
De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103
Persistent link: https://www.econbiz.de/10012293499
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The impact of personalised incentives on the profitability of customer retention campaigns
Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347
Persistent link: https://www.econbiz.de/10011709131
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Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
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Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni; Stakhovych, Stanislav; Ewing, … - In: Industrial marketing management : the international … 43 (2014) 7, pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
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Market orientation and organizational commitment in the Australian public sector
Caruana, Albert; Ramaseshan, B.; Ewing, Michael T. - In: International journal of public sector management : IJPSM 10 (1997) 4-5, pp. 294-305
Persistent link: https://www.econbiz.de/10007369202
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Testing airline passengers' responses to flight attendants' expressive displays: The effects of positive affect
Gountas, Sandra; Ewing, Michael T.; Gountas, John I. - In: Journal of business research : JBR 60 (2007) 1, pp. 81-83
Persistent link: https://www.econbiz.de/10007392009
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The psychometric properties of eTail quality: An international investigation across product categories
Caruana, Albert; Ewing, Michael T. - In: International marketing review 23 (2006) 4, pp. 353-370
Persistent link: https://www.econbiz.de/10007271142
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An internal marketing approach to public sector management: The marketing and human resource interface
Ewing, Michael T.; Caruana, Albert - In: International journal of public sector management : IJPSM 12 (1999) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10007342780
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Social marketing
Ewing, Michael T. (contributor) - 2001
Persistent link: https://www.econbiz.de/10004762934