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Corollaries of the Collective: The Influence of Organizational Culture and Memory Development on Perceived Decision-Making Context
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T. - In: Journal of the Academy of Marketing Science 29 (2001) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10006152172
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Turning Competitive Advantage into Customer Equity - Customer equity may be the star managers look toward in the future as a measure of outcome
Pitt, Leyland F.; Ewing, Michael T.; Berthon, Pierre - In: Business horizons 43 (2000) 5, pp. 11-18
Persistent link: https://www.econbiz.de/10006185293
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Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms
Beverland, Michael B.; Ewing, Michael T.; Jekanyika … - In: Industrial marketing management : the international … 35 (2006) 3, pp. 383-393
Persistent link: https://www.econbiz.de/10006228380
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Australian marketing managers' perceptions of the Internet: A quasi-longitudinal perspective
Leong, Elaine K.F.; Ewing, Michael T.; Pitt, Leyland F. - In: European journal of marketing : EJM 37 (2003) 3, pp. 554-571
Persistent link: https://www.econbiz.de/10006084791
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As Inevitable as Death: What General Managers Need to Know about Taxing E-Commerce
Aveyard, Paul; Pitt, Leyland; Ewing, Michael T.; Bussy, … - In: Journal of general management 25 (2000) 4, pp. 38-50
Persistent link: https://www.econbiz.de/10006623674
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Norms and power in marketing relationships - Alternative theories and empirical evidence
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Journal of business research : JBR 56 (2003) 9, pp. 699-710
Persistent link: https://www.econbiz.de/10006720265
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Assessment of the Three-Column Format SERVQUAL
Caruana, Albert; Ewing, Michael T.; Ramaseshan, B. - In: Journal of business research : JBR 49 (2000) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006728452
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D MODELING AND SYSTEMS ANALYSIS - Norms and power in marketing relationships: Alternative theories and empirical evidence Db:140
Berthon, Pierre; Pitt, Leyland F.; Ewing, Michael T.; … - In: Operations research, Management science : OR MS ; the … 44 (2004) 3, pp. 281-282
Persistent link: https://www.econbiz.de/10006503682
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Cinema Advertising Re-Considered
Ewing, Michael T.; Plessis, Erik du; Foster, Charles - In: Journal of advertising research 41 (2001) 1, pp. 78-85
Persistent link: https://www.econbiz.de/10006512830
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Corporate reputation and perceived risk in professional engineering services
Ewing, Michael T.; Caruana, Albert; Loy, Ernest Rinson - In: Corporate communications : an international journal 4 (1999) 3, pp. 121-128
Persistent link: https://www.econbiz.de/10008715385