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Why is the crowd divided? : attribution for dispersion in online word of mouth

He, Stephen X.; Bond, Samuel D. - In: Journal of consumer research : JCR ; an … 41 (2014/2015) 6, pp. 1509-1527

Persistent link: https://www.econbiz.de/10010526522

Word-of-mouth and the forecasting of consumption enjoyment

He, Stephen X.; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 464-482

Persistent link: https://www.econbiz.de/10010210186

Speaking for "free" : word of mouth in free- and paid-product settings

Bond, Samuel D.; He, Stephen X.; Wen, Wen - In: Journal of marketing research 56 (2019) 2, pp. 276-290

Persistent link: https://www.econbiz.de/10012177333

Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth

He, Stephen X.; Bond, Samuel D. - In: Journal of Consumer Research 41 (2015) 6, pp. 1509-1509

The widespread availability of online word of mouth (WOM) enables modern consumers to assess not only the opinions of others about products and services, but also the extent to which those opinions are consistent or dispersive. Despite longstanding calls for greater understanding of mixed...

Persistent link: https://www.econbiz.de/10011196628

Improving the generation of decision objectives

Bond, Samuel D.; Carlson, Kurt A.; Keeney, Ralph L. - In: Decision analysis : a journal of the Institute for … 7 (2010) 3, pp. 238-255

Persistent link: https://www.econbiz.de/10008663523

Generating objectives : can decision makers articulate what they want?

Bond, Samuel D.; Carlson, Kurt A.; Keeney, Ralph L. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 56-70

Persistent link: https://www.econbiz.de/10003709934

Anxious or angry? : effects of discrete emotions on the perceived helpfulness of online reviews

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Management information systems : mis quarterly 38 (2014) 2, pp. 539-560

Persistent link: https://www.econbiz.de/10010425066

Anger in consumer reviews : unhelpful but persuasive?

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: MIS quarterly 45 (2021) 3, pp. 1059-1086

Persistent link: https://www.econbiz.de/10012631406

Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews

Yin, Dezhi; Bond, Samuel D.; Zhang, Han - In: Journal of marketing research : JMR 54 (2017) 3, pp. 447-463

Persistent link: https://www.econbiz.de/10011697464

Beyond beauty : design symmetry and brand personality

Bajaj, Aditi; Bond, Samuel D. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 77-98

Persistent link: https://www.econbiz.de/10011842176