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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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Product type and personality in brand relationships
Voorn, Ronald; Hegner, Sabrina; Pruyn, Ad - In: Consumer brand relationships : meaning, measuring, managing, (pp. 83-107). 2015
Persistent link: https://www.econbiz.de/10011279723
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Role of brand love in consumer brand relationships
Albert, Noël; Merunka, Dwight - In: Consumer brand relationships : meaning, measuring, managing, (pp. 15-30). 2015
Persistent link: https://www.econbiz.de/10011279727
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
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Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi; Peluso, Allesandro M. - In: The journal of brand management : an international journal 22 (2015) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
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National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.; Miller, Heather - In: Journal of business & economics research 13 (2015) 2, pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
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The importance of customer equity and branding : a research note
Martin, Gillian Coote - In: Journal of business & economics research 13 (2015) 3, pp. 153-154
Persistent link: https://www.econbiz.de/10011372847
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Intertwined : brand personification, brand personality and brand relationships in historical perspective
Avis, Mark; Aitken, Robert - In: Journal of historical research in marketing 7 (2015) 2, pp. 208-231
Persistent link: https://www.econbiz.de/10011376210
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Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55
Persistent link: https://www.econbiz.de/10011377622