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The influence of personality trait and demographics on financial decision making among Generation Y

Nga, Joyce K.H.; Ken Yien, Leong - In: Young Consumers 14 (2013) 3, pp. 230-243

Purpose – Financial planning is important in promoting the social well‐being of a nation. Without proper financial planning, individuals may be ill‐prepared in coping with the escalating cost of living, medical costs as well as enjoying their desired quality of life. However, financial...

Persistent link: https://www.econbiz.de/10015044699