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Clustered insights : improving eye tracking data analysis using scan statistics
Purucker, Christian; Landwehr, Jan Rüdiger; Sprott, … - In: International journal of market research : JMRS ; the … 55 (2013) 1, pp. 105-130
Persistent link: https://www.econbiz.de/10009716389
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The effect of brand gender on brand equity
Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; … - In: Psychology & marketing 31 (2014) 5, pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
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Option framing and product feature recommendations : product configuration and choice
Herrmann, Andreas; Hildebrand, Christian; Sprott, David E. - In: Psychology & marketing 30 (2013) 12, pp. 1053-1061
Persistent link: https://www.econbiz.de/10010232501
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Big Data aus dem Produktkonfigurator : Entscheidungsunterstützung für Kunden und Basis für Customer Insights
Herrmann, Andreas; Hofstetter, Reto; Beck, Lucas - In: Wirtschaftsinformatik in Wissenschaft und Praxis : …, (pp. 231-241). 2014
Persistent link: https://www.econbiz.de/10010378823
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Marketing : eine managementorientierte Einführung
Esch, Franz-Rudolf; Herrmann, Andreas; Sattler, Henrik - 2013 - 4., überarb., Aufl.
Persistent link: https://www.econbiz.de/10010196271
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Hedonism versus accuracy : the influence of motivation and affect on the evaluation of multiple gains and losses
Schaffner, Dorothea; Mathur, Pragya; Maheswaran, Durairaj; … - In: Review of managerial science 7 (2013) 4, pp. 417-441
Persistent link: https://www.econbiz.de/10010196976
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Die Crowd macht gleich
Herrmann, Andreas; Hildebrand, Christian; Häubl, Gerald; … - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 9, pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
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Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger; Wentzel, Daniel; Herrmann, Andreas - In: Journal of marketing 77 (2013) 5, pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
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How to succeed in the digital age : strategies from 17 top managers
Stadler, Rupert (contributor); Brenner, Walter (contributor) - 2014
Persistent link: https://www.econbiz.de/10010340918
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The management model in the digital networked world
Brenner, Walter; Herrmann, Andreas - In: How to succeed in the digital age : strategies from 17 …, (pp. 13-35). 2014
Persistent link: https://www.econbiz.de/10010341292