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Our paper conducts laboratory experiments with the sequential search model to test whether participants engage in search activities in line with theoretical predictions derived from the expected utility model or the reference-dependent model, without assuming any specific formulation rule for a...
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Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem arbeitgeberbezogenen Einsatz einer Marke verbundene Managementprozess hauptsächlich als Facette des Corporate Brandings diskutiert. Eine der wertvollsten Unternehmensressourcen tritt...
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Literature review and research gaps -- Empirical investigations: expectations as reference points, personality traits and their influence on reference point formation, managerial reference point formation -- Summary and discussion -- Outlook
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