advertising - are examined. Results from four laboratory studies indicate that perceptions of corporate sponsorship responsibility … sponsor and social issue increases favorable ratings of CSR for cause promotions, but only if elaboration on the sponsorship … long as elaboration on the sponsorship is not constrained. We also find that higher congruence enhances CSR ratings if …

This study aims to investigate the influence of a soccer event sponsorship characterised by supporter involvement on … consumer attitudes, perceptions and sponsorship awareness. An explanatory design was adopted and a pre-designed questionnaire … used to understand the influence of soccer event sponsorship on consumer attitudes and perceptions, and the influence of …