role of the AI agent's gender in enhancing brand experience in virtual spaces was identified. Originality/value: This study … emphasized in virtual spaces, and that the intensity of brand experience in interaction with the AI agent would also differ. …

Based on a new survey of German households, we investigate the role that information channels and lifetime experience … experience of these variables. Similarly, the expected response of inflation to a change in the interest rate is also shaped by … experience. We propose the interpretation that households obtain inflation numbers from the media, but their 'economic model' is …