Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on … research analysis results showed that all relationships had positive and significant effects, except tourist experience on WOM … which had positive, but insignificant effect. It meant that tourist experience when traveling to Bali could not produce …