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Advertising
Cohen, Dorothy - 1972
Persistent link: https://www.econbiz.de/10000674669
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Advertising
Norris, James S. - 1984 - 3. ed
Persistent link: https://www.econbiz.de/10000065888
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Advertising
Norris, James S. - 1980 - 2. ed
Persistent link: https://www.econbiz.de/10000048782
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Advertising
Wright, John Sherman; Winter, Willis L.; Zeigler, … - 1982 - 5. ed
Persistent link: https://www.econbiz.de/10000077534
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Advertising
Hackley, Christopher E. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003865449
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A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy; Appiah, Osei - In: Journal of advertising research 50 (2010) 3, pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
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Predicting web site audience demographics for web advertising targeting using multi-web site clickstream data
De Bock, Koen W.; Van den Poel, Dirk - 2009
Persistent link: https://www.econbiz.de/10003936696
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Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark; Markarian, Rosa - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 285-297). 2008
Persistent link: https://www.econbiz.de/10003588639
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Short-and long-term effects of online advertising : differences between new and existing customers
Breuer, Ralph; Brettel, Malte - In: Journal of interactive marketing : a quarterly … 26 (2012) 3, pp. 166-166
Persistent link: https://www.econbiz.de/10009569262