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Content Marketing for Nonprofits : A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

Leroux Miller, Kivi - 2013 - Online-Ausg.

Communicating in the First Place?; Starting Your Goals Discussion: The Relative Importance of Short-Term Fundraising; Why …; Fundraising Communicators versus Community- or Brand-Building Communicators; Aligning Your Goals with What Defines Success …; Setting Fundraising Goals; Setting Program Goals; Setting Community- or Brand-Building Goals …

Persistent link: https://www.econbiz.de/10012683598

Charity marketing : contemporary issues, research and practice

Hyde, Fran; Mitchell, Sarah-Louise - 2022

Persistent link: https://www.econbiz.de/10013176246

The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap

Wymer, Walter; Boenigk, Silke; Möhlmann, Mareike - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10011296041

The influence of marketing scholarship’s legacy on nonprofit marketing

Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118

This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative work uses a wide variety of sources from a...

Persistent link: https://www.econbiz.de/10010197480