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Marketingmanagement
16,911
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16,093
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5,299
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Theory
2,953
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2,844
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2,842
Deutschland
2,072
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2,038
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2,030
Germany
1,991
Beziehungsmarketing
1,963
Relationship marketing
1,960
USA
1,955
United States
1,921
Markenführung
1,441
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1,439
Online-Marketing
1,221
Nonprofit-Organisation
1,194
Internet marketing
1,181
Strategisches Management
1,176
Nonprofit organization
1,124
Altruismus
1,087
Altruism
1,085
Experiment
1,076
Unternehmenserfolg
1,068
Firm performance
1,064
Strategic management
924
Nonprofit-Marketing
898
Nonprofit marketing
890
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864
Social Web
806
Social web
806
SME
775
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774
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758
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732
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710
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77
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1,320
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1,312
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779
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773
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665
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566
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566
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490
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206
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108
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103
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103
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81
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81
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78
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53
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46
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Kotler, Philip
124
Bruhn, Manfred
109
Meffert, Heribert
80
Homburg, Christian
79
List, John A.
71
Meer, Jonathan
70
Andreoni, James
67
Adena, Maja
57
Pepels, Werner
57
Smith, Sarah
57
Huck, Steffen
53
Eckel, Catherine C.
47
Keller, Kevin Lane
45
Scharf, Kimberly A.
45
Kirchgeorg, Manfred
41
Sheth, Jagdish N.
41
Kumar, V.
39
Tomczak, Torsten
39
Sargeant, Adrian
38
Backhaus, Klaus
36
Esch, Franz-Rudolf
34
Kleinaltenkamp, Michael
34
Wiedmann, Klaus-Peter
33
Bauer, Hans H.
32
Rosen, Harvey S.
32
Albers, Sönke
31
Kitchen, Philip J.
31
Karlan, Dean
30
Vrontis, Demetris
30
Piercy, Nigel
28
Bennett, Roger
27
Berndt, Ralph
27
Kerin, Roger A.
27
Knowles, Stephen Mark
27
Peter, Jerome Paul
27
Burmann, Christoph
26
Lange, Andreas
26
Meier, Stephan
26
Nunnenkamp, Peter
26
Wilhelm, Mark Ottoni
26
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National Bureau of Economic Research
98
Springer Fachmedien Wiesbaden
79
American Marketing Association
58
Books on Demand GmbH <Norderstedt>
18
OECD
17
European Society for Opinion and Marketing Research
15
Verlag Franz Vahlen
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
De Gruyter Oldenbourg
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Edward Elgar Publishing
7
Information Resources Management Association
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
AMACOM
6
American Management Association
6
Erasmus Research Institute of Management
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Great Britain / Commissioners for Inquiring Concerning Charities
5
Social Systems Research Institute
5
Université Paris-Dauphine (Paris IX)
5
W. Kohlhammer GmbH
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Centre for Market and Public Organisation (CMPO), University of Bristol
4
Charitable Corporation (London, England)
4
Deutsches Zentralinstitut für Soziale Fragen
4
Erich-Schmidt-Verlag <Berlin>
4
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Journal of business research : JBR
380
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
215
Journal of strategic marketing
194
European journal of marketing : EJM
133
Europäische Hochschulschriften / 5
132
Journal of marketing management : MM
126
Journal of the Academy of Marketing Science
115
Journal of marketing
114
Journal of nonprofit & public sector marketing
110
Journal of marketing communications
109
The journal of business & industrial marketing
107
Journal of economic behavior & organization : JEBO
97
Journal of public economics
97
NBER working paper series
96
Journal of retailing and consumer services
87
International review on public and non-profit marketing
86
Marketing intelligence & planning
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Working paper / National Bureau of Economic Research, Inc.
84
Nonprofit and voluntary sector quarterly
83
NBER Working Paper
82
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
82
Springer eBook Collection
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Gabler Edition Wissenschaft
79
Journal of philanthropy and marketing
72
International journal of nonprofit and voluntary sector marketing
65
The journal of brand management : an international journal
65
International journal of nonprofit & voluntary sector marketing
61
Journal of behavioral and experimental economics
61
Journal of business ethics : JOBE
61
Lehrbuch
59
CESifo working papers
56
Nonprofit management & leadership
56
Psychology & marketing
52
Marketing letters : a journal of research in marketing
50
The marketing review
50
Business horizons
49
Discussion paper series / IZA
49
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ECONIS (ZBW)
22,273
USB Cologne (EcoSocSci)
768
RePEc
141
EconStor
72
BASE
21
OLC EcoSci
8
USB Cologne (business full texts)
5
Other ZBW resources
3
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31
Zwischenergebnisse und Arbeitsmaterialien
Niggemann, Elisabeth
(
ed.
);
Olliges-Wieczorek, Ute
(
ed.
); …
-
1998
Persistent link: https://www.econbiz.de/10000993564
Saved in:
32
Broadening the concept of marketing
Sparks, David L.
(
contributor
)
-
American Marketing Association
-
1970
Persistent link: https://www.econbiz.de/10000562049
Saved in:
33
Marketing management for nonprofit organizations
Sargeant, Adrian
-
1999
Persistent link: https://www.econbiz.de/10000668846
Saved in:
34
Marketing for nonprofit organizations
Gainer, Brenda
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 366-395)
.
2016
Persistent link: https://www.econbiz.de/10011540743
Saved in:
35
Marketing for social entrepreneurship
Chiweshe, Nigel
- In:
Incorporating business models and strategies into …
,
(pp. 131-144)
.
2016
Persistent link: https://www.econbiz.de/10011349786
Saved in:
36
Marketing in social ventures
Derera, Evelyn
;
Shayamunda, Cynthia
- In:
Incorporating business models and strategies into …
,
(pp. 113-130)
.
2016
Persistent link: https://www.econbiz.de/10011349787
Saved in:
37
Orientacja rynkowa w polskim samorządzie terytorialnym
Kowalik, Izabela
-
2011
Persistent link: https://www.econbiz.de/10010492232
Saved in:
38
Applying marketing mix constructs in higher education : the case of an MBA program in the UAE
Meraj, Mohammad A.
;
Fernandes, Cedwyn J.
;
Ross, Kieran J.
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
2
,
pp. 149-170
Persistent link: https://www.econbiz.de/10011616708
Saved in:
39
Marketing approach for non-profit organizations
Ayyildiz, Hasan
;
Akmermer, Bilgen
;
Akyüz, Ahmet Mutlu
- In:
Handbook of research on managerial solutions in …
,
(pp. 156-181)
.
2017
Persistent link: https://www.econbiz.de/10011565061
Saved in:
40
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
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