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The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey; González, Luis Ignacio Álvarez; … - In: International review on public and non-profit marketing 10 (2013) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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From market orientation to brand orientation in the public sector
Gromark, Johan; Melin, Frans - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 1099-1123
Persistent link: https://www.econbiz.de/10010194404
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Marketing of library and information products and services : using services marketing mix
Chaddha, Kavita - In: Innovations in services marketing and management : …, (pp. 190-205). 2014
Persistent link: https://www.econbiz.de/10010201159
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An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi - In: Nonprofit management & leadership 26 (2015/2016) 3, pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
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Marketing for nonprofit organizations
Gainer, Brenda - In: The Jossey-Bass handbook of nonprofit leadership and …, (pp. 366-395). 2016
Persistent link: https://www.econbiz.de/10011540743
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Marketing approach for non-profit organizations
Ayyildiz, Hasan; Akmermer, Bilgen; Akyüz, Ahmet Mutlu - In: Handbook of research on managerial solutions in …, (pp. 156-181). 2017
Persistent link: https://www.econbiz.de/10011565061
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The role of perceived market orientation in the higher education sector
Casidy, Riza - In: Australasian marketing journal 22 (2014) 2, pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
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Orientacja rynkowa w polskim samorządzie terytorialnym
Kowalik, Izabela - 2011
Persistent link: https://www.econbiz.de/10010492232
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Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P. - 2014
Persistent link: https://www.econbiz.de/10010438064