Liu, Xia; Burns, Alvin C; Hou, Yingjian - In: International Journal of Retail & Distribution Management 41 (2013) 11/12, pp. 885-900
Purpose – The purpose of this paper is to compare and contrast the online and in-store shopping behavior towards luxury goods. Design/methodology/approach – Two studies are presented. Study one is qualitative in nature. It uses a mixed method approach and explores why luxury consumers decide...