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The strength of direct ties : evidence from the electronic game industry
Claussen, Jörg; Falck, Oliver; Grohsjean, Thorsten - In: International journal of industrial organization 30 (2012) 2, pp. 223-230
Persistent link: https://www.econbiz.de/10009550239
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Exploring virtual worlds : success factors in virtual world marketing
Tikkanen, Henrikki; Hietanen, Joel; Henttonen, Tuomas; … - In: Management decision : MD 47 (2009) 8, pp. 1357-1381
Persistent link: https://www.econbiz.de/10009524496
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A Bayesian network approach to examining key success factors of mobile games
Park, Hyun Jung; Kim, Sang Hoon - In: Journal of business research : JBR 66 (2013) 9, pp. 1353-1359
Persistent link: https://www.econbiz.de/10009755999
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Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai - 2011
Persistent link: https://www.econbiz.de/10009665171
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Total gamification and the limits of our imagination
Hedberg, Per H.; Svahn, Mattias - In: The business of gamification : a critical analysis, (pp. 208-218). 2016
Persistent link: https://www.econbiz.de/10011563172
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Was beeinflusst die Werbewirkung von In-Game-Advertising?
Reich, Claudia - 2008
Persistent link: https://www.econbiz.de/10003814574
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CRM adoption factors in the gaming industry
Faganel, Armand; Constanti, Mitja - In: Management : journal of contemporary management issues 25 (2020) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10012253929
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Gamification : using game technology for marketing research
Longbottom, David; Banwait, Kuldeep - In: Alternative market research methods : market sensing, (pp. 205-235). 2017
Persistent link: https://www.econbiz.de/10011569752
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Flawless victory! Investigating search and experience qualities as antecedent predictors of video game success
Heidenreich, Sven; Handrich, Franziska; Krämer, Tobias - In: Electronic markets : EM ; the international journal of … 33 (2023) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10014283229