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Interplay of brand origin and product origin on persuasion
Lee, Sangwon; He, Xin - In: Asian journal of marketing : the official journal of … 8 (2014) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10010355113
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Knowledge structure in product- and brand origin-related research
Samiee, Saeed; Chabowski, Brian R. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 947-968
Persistent link: https://www.econbiz.de/10012614776
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Effect of brand origin on brand personality perceptions : an empirical analysis from Turkey
Basfirinci, Cigdem - In: Asia Pacific journal of marketing and logistics 25 (2013) 4, pp. 539-560
Persistent link: https://www.econbiz.de/10010127937
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Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.; Skinner, Heather - In: Journal of business research : JBR 116 (2020), pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
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Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar - In: Journal of global marketing 30 (2017) 2, pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
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Brand origin effects during economic declines : evidence from an emerging market
Azzari, Vitor; Zambaldi, Felipe; Guissoni, Leandro Angotti - In: Journal of international marketing 31 (2023) 2, pp. 25-42
Persistent link: https://www.econbiz.de/10014294037
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Cultural appeals in Indian TV commercials
Dash, Amarendra Kumar - In: International journal of Indian culture and business … 24 (2021) 3, pp. 386-403
Persistent link: https://www.econbiz.de/10012799056
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An illustrative framework of country-of-origin reflexive brand image model : in context to consumer buying behaviour of electronic consumer appliances in India
Singh, Arora Gaurav; Singh, Simranjit - In: Indian journal of economics & business : IJEB 16 (2017) 1, pp. 193-205
Persistent link: https://www.econbiz.de/10011715168
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The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip; Bagdare, Shilpa - In: Journal of global marketing 28 (2015) 3/5, pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
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Product specific determinants of electronic gadget purchase intention : a case of the purchase behaviour of Indian youth
Kulkarni, Shrinivas; James, Leena - In: International journal of management practice : IJMP 15 (2022) 2, pp. 205-234
Persistent link: https://www.econbiz.de/10013093085