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Marketing research: new method...
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Subject
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Consumer behaviour
119
Konsumentenverhalten
118
Relationship marketing
110
Beziehungsmarketing
108
Marketing management
79
Marketingmanagement
79
Marketing
64
Theorie
64
Theory
64
Marketing theory
56
Marketingtheorie
53
Kundenwert
44
Marktforschung
43
Customer value
41
USA
34
United States
33
Market research
29
India
28
Indien
28
International marketing
28
Internationales Marketing
27
Firm performance
23
Lieferantenmanagement
21
Supplier relationship management
21
Unternehmenserfolg
21
Welt
20
World
20
B-to-B-Marketing
19
Business-to-business marketing
19
Emerging economies
19
Schwellenländer
19
Brand management
17
Markenführung
17
Marketingforschung
17
Strategisches Management
16
Innovation
15
Kundenmanagement
15
Multinationales Unternehmen
15
Strategic management
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Coronavirus
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Undetermined
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250
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8
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research-article
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7
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7
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5
Glossary included
5
review-article
5
Handbook
3
Handbuch
3
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2
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viewpoint
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Bibliografie enthalten
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Language
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English
610
Undetermined
231
German
8
French
1
Author
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Sheth, Jagdish N.
399
Kumar, V.
372
Venkatesan, Rajkumar
37
Kumar, Vikas
27
Petersen, J. Andrew
26
Kumar, Vimal
25
Leone, Robert P.
25
Parvatiyar, Atul
25
Sharma, Arun
25
Shah, Denish
21
Sheth, Jagdish
20
Sisodia, Rajendra
19
Day, George S.
17
Holbrook, Morris B.
17
Aaker, David A.
16
Reinartz, Werner J.
16
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Rajan, Bharath
13
Sisodia, Rajendra S.
13
Belk, Russell W.
12
Verma, Pratima
12
Hunt, Shelby D.
11
Mittal, Ankesh
11
Sharma, Amalesh
11
Kumar, Subodha
10
Solomon, Michael R.
10
Varadarajan, Rajan
10
Wind, Yoram
10
Grönroos, Christian
9
Gupta, Shaphali
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Pancras, Joseph
8
Sriram, S.
8
Bettman, James R.
7
Green, Paul E.
7
Pansari, Anita
7
Reinartz, Werner
7
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Institution
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Edward Elgar Publishing
1
Freie Universität Berlin / Institut für Marketing
1
INSEAD
1
Industry Canada, Government of Canada
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Springer-Verlag GmbH
1
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Published in...
All
Legends in marketing
80
Journal of marketing
48
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
35
Journal of business research : JBR
25
Journal of retailing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing research : JMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of Business Research
13
International journal of forecasting
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of international marketing
10
MSI reports : working paper series
10
Journal of marketing theory and practice
9
Global business perspectives series
7
International Journal of Forecasting
7
European Journal of Marketing
6
Harvard business review : HBR
6
International Marketing Review
6
Legends in strategic marketing
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Review of marketing research
6
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MIT sloan management review
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business & Industrial Marketing
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
SpringerLink / Bücher
4
Customer engagement marketing
3
European journal of marketing : EJM
3
International journal of procurement management
3
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Source
All
ECONIS (ZBW)
579
OLC EcoSci
145
RePEc
45
Other ZBW resources
39
USB Cologne (EcoSocSci)
38
BASE
2
EconStor
2
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Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
2
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
3
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
4
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
5
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
6
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
7
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
8
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
9
Retailing: store and customer level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204936
Saved in:
10
Retailing: market and firm level
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204939
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