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Marketing research: new method...
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Consumer behaviour
119
Konsumentenverhalten
118
Relationship marketing
111
Beziehungsmarketing
109
Marketing management
81
Marketingmanagement
81
Marketing
65
Theorie
64
Theory
64
Marketing theory
56
Marketingtheorie
53
Kundenwert
44
Marktforschung
43
Customer value
41
USA
34
United States
33
Market research
29
India
28
Indien
28
International marketing
28
Internationales Marketing
27
Firm performance
24
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22
Lieferantenmanagement
21
Supplier relationship management
21
B-to-B-Marketing
20
Business-to-business marketing
20
Welt
20
World
20
Emerging economies
19
Schwellenländer
19
Brand management
18
Markenführung
18
Marketingforschung
17
Innovation
16
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16
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15
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5
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review-article
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3
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Language
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English
614
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231
German
8
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1
Author
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Sheth, Jagdish N.
399
Kumar, V.
374
Venkatesan, Rajkumar
38
Kumar, Vikas
27
Petersen, J. Andrew
27
Kumar, Vimal
26
Leone, Robert P.
25
Parvatiyar, Atul
25
Sharma, Arun
25
Shah, Denish
21
Sheth, Jagdish
20
Sisodia, Rajendra
19
Day, George S.
17
Holbrook, Morris B.
17
Reinartz, Werner J.
17
Aaker, David A.
16
Krishnan, Balaji C.
14
Malhotra, Naresh K.
14
Rajan, Bharath
13
Sisodia, Rajendra S.
13
Verma, Pratima
13
Belk, Russell W.
12
Hunt, Shelby D.
11
Mittal, Ankesh
11
Sharma, Amalesh
11
Kumar, Subodha
10
Solomon, Michael R.
10
Varadarajan, Rajan
10
Wind, Yoram
10
Grönroos, Christian
9
Gupta, Shaphali
9
Jacoby, Jacob
9
Monroe, Kent B.
9
Uslay, Can
9
Pancras, Joseph
8
Sriram, S.
8
Bettman, James R.
7
Green, Paul E.
7
Pansari, Anita
7
Sunder, Sarang
7
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University of Illinois at Urbana-Champaign. College of Commerce and Business Administration.
2
American Marketing Association
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Edward Elgar Publishing
1
Freie Universität Berlin / Institut für Marketing
1
INSEAD
1
Industry Canada, Government of Canada
1
International Conference on Relationship Marketing <1996, Berlin>
1
International Conference on Relationship Marketing <1996>
1
National Conference on Social Marketing <1972, Urbana, Ill.>
1
Springer-Verlag GmbH
1
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Published in...
All
Legends in marketing
80
Journal of marketing
48
Legends in consumer behavior
43
Journal of the Academy of Marketing Science
35
Journal of business research : JBR
25
Journal of retailing
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of marketing research : JMR
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of Business Research
13
International journal of forecasting
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of international marketing
10
MSI reports : working paper series
10
Journal of marketing theory and practice
9
Global business perspectives series
7
International Journal of Forecasting
7
European Journal of Marketing
6
Harvard business review : HBR
6
International Marketing Review
6
Legends in strategic marketing
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
Review of marketing research
6
Harvard-Business-Manager : das Wissen der Besten
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MIT sloan management review
5
Does marketing need reform? : fresh perspectives on the future
4
Handbook of relationship marketing
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business & Industrial Marketing
4
Journal of Consumer Marketing
4
Journal of macromarketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
SpringerLink / Bücher
4
The journal of business & industrial marketing
4
Customer engagement marketing
3
European journal of marketing : EJM
3
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Source
All
ECONIS (ZBW)
583
OLC EcoSci
145
RePEc
45
Other ZBW resources
39
USB Cologne (EcoSocSci)
38
BASE
2
EconStor
2
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Showing
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854
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31
Business of business is more than business : managing during the Covid crisis
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 261-264
Persistent link: https://www.econbiz.de/10012285363
Saved in:
32
Impact of Covid-19 on consumer behavior : will the old habits return or die?
Sheth, Jagdish N.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 280-283
Persistent link: https://www.econbiz.de/10012286029
Saved in:
33
What makes a good manager?
Sheth, Jagdish N.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
Saved in:
34
Global organizational theory perspectives
Sheth, Jagdish N.
(
contributor
)
-
1990
Persistent link: https://www.econbiz.de/10000810929
Saved in:
35
Chindia rising : how China and India will benefit your business
Sheth, Jagdish N.
-
2007
Persistent link: https://www.econbiz.de/10003716791
Saved in:
36
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
37
Marketing's final frontier : the automation of consumption
Sheth, Jagdish N.
;
Sisodia, Rajendra
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 180-190)
.
2006
Persistent link: https://www.econbiz.de/10003430307
Saved in:
38
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003527111
Saved in:
39
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
Saved in:
40
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
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