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Parry, Mark E.
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The journal of product innovation management : an international publication of the Product Development & Management Association
17
Darden Case
11
The journal of product innovation management : an internat. publication of the Product Development & Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Decision support systems : DSS ; the international journal
3
IEEE transactions on engineering management : EM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Annals of operations research
2
Journal of business venturing
2
Journal of international consumer marketing
2
Journal of marketing
2
Journal of retailing
2
Kansai University review of business and commerce
2
Marketing Science
2
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1
Asia Pacific Journal of Marketing and Logistics
1
Creativity and innovation management
1
International Series in Quantitative Marketing
1
International series in quantitative marketing
1
International series in quantitative marketing : ISQM
1
Japanese management in change : the impact of globalization and market principles
1
Journal of Business Venturing
1
Journal of Consumer Marketing
1
Journal of marketing research : JMR
1
Management Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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McGraw-Hill executive MBA series
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Operations research, Management science : OR MS ; the international literature digest
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Organizational research methods : ORM
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Research technology management
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SpringerLink / Bücher
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Team Performance Management: An International Journal
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The journal of consumer marketing
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ECONIS (ZBW)
56
OLC EcoSci
27
RePEc
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Other ZBW resources
3
USB Cologne (EcoSocSci)
2
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1
Incorporating network externalities into the technology acceptance model
Song, Michael
;
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
26
(
2009
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10003833191
Saved in:
2
Virtual word of mouth and willingness to pay for consumer electronic innovations
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
32
(
2015
)
2
,
pp. 192-200
Persistent link: https://www.econbiz.de/10010511293
Saved in:
3
Personal word of mouth, virtual word of mouth and innovation use
Kawakami, Tomoko
;
Kishiya, Kazuhiro
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 17-30
Persistent link: https://www.econbiz.de/10009703657
Saved in:
4
The effect of personal and virtual word-of-mouth on technology acceptance
Parry, Mark E.
;
Kawakami, Tomoko
;
Kishiya, Kazuhiro
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 952-966
Persistent link: https://www.econbiz.de/10010219638
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5
The encroachment speed of potentially disruptive innovations with indirect network externalities : the case of e-readers
Parry, Mark E.
;
Kawakami, Tomoko
- In:
The journal of product innovation management : an …
34
(
2017
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011684865
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6
Strategic marketing management : a means-end approach
Parry, Mark E.
-
2001
Persistent link: https://www.econbiz.de/10001589950
Saved in:
7
Research opportunities in the study of B2B new ventures : perspectives from the entrepreneurship literature
Parry, Mark E.
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 466-480
Persistent link: https://www.econbiz.de/10012372704
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8
Market share and ROI : a peek at some unobserved variables
Ailawadi, Kusum L.
;
Farris, Paul W.
;
Parry, Mark E.
-
1993
Persistent link: https://www.econbiz.de/10000876070
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9
Task conflict, integrative potential, and conflict management strategies in joint ventures
Parry, Mark E.
;
Song, Michael
;
Spekman, Robert E.
- In:
IEEE transactions on engineering management : EM
55
(
2008
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10003743486
Saved in:
10
Information, promotion, and the adoption of innovative consumer durables
Song, Michael
;
Parry, Mark E.
- In:
The journal of product innovation management : an …
26
(
2009
)
4
,
pp. 441-454
Persistent link: https://www.econbiz.de/10003860420
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