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Essays in applied microeconomics and manangement
Müller, Daniel (contributor) - 2010
Persistent link: https://www.econbiz.de/10008772349
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The impact of time constraint on information search strategies in complex choice tasks
Weenig, Mieneke W. H.; Maarleveld, Marleen - In: Journal of economic psychology : research in economic … 23 (2002) 6, pp. 689-702
Persistent link: https://www.econbiz.de/10001711386
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Adaptive self-explication of multiattribute preferences
Netzer, Oded; Srinivasan, V. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
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Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri - In: Journal of marketing research : JMR 48 (2011) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
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Assessing screening and evaluation decision support systems : a resource-matching approach
Tan, Chuan-hoo; Teo, Hock-hai; Benbasat, Izak - In: Information systems research : ISR 21 (2010) 2, pp. 305-326
Persistent link: https://www.econbiz.de/10003995770
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Analysis of means-end chain data in marketing research
Kaciak, Eugene; Cullen, Carman W. - In: Journal of targeting, measurement and analysis for marketing 15 (2006) 1, pp. 12-20
Persistent link: https://www.econbiz.de/10003622896
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Resisting theory-undermining information : effects on theory confidence and theory-based inference making
Teifel, Dobrina Gueorguieva - 2004
Persistent link: https://www.econbiz.de/10003566849
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Der Einfluss der Markeninformation auf Kaufentscheidungen
Deppe, Michael; Schwindt, Wolfram; Kugel, Harald; … - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 299-345). 2007
Persistent link: https://www.econbiz.de/10003513093
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Jenseits des geraden Wegs : über den Sinn nicht-linearer Treiberanalysen
Schröder, Susanne; Tien, Matthias - In: Schwerpunkt: Neuroökonomie, Neuromarketing und …, (pp. 493-514). 2007
Persistent link: https://www.econbiz.de/10003513192
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A comparison of antecedents and consequences of market mavens and opinion leaders
Hoyer, Wayne D.; Stokburger-Sauer, Nicola - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 215-236). 2007
Persistent link: https://www.econbiz.de/10003531955