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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Chicago, Ill : Univ. of Chicago Press; anfangs: … - 1.1974/75 -
Persistent link: https://www.econbiz.de/10008288168
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Legends in marketing : Philip Kotler
Kotler, Philip (contributor); Sheth, Jagdish N. (contributor)
Persistent link: https://www.econbiz.de/10009499622
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Marketing research in Ireland : theory and practice
Domegan, Christine; Fleming, Declan - 2007 - 3.ed.
Persistent link: https://www.econbiz.de/10004914543
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The long tail : how endless choice is creating unlimited demand
Anderson, Chris - 2006
Persistent link: https://www.econbiz.de/10004861667
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The Hummer and the Mini : navigating the contradictions of the new trend landscape
Waters, Robyn - 2006
Persistent link: https://www.econbiz.de/10004870714
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Ergebnisse der ersten bundesweiten FOM-Marktstudie "Industrie-Dienstleistungen"
Hermeier, Burghard; Platzköster, Charlotte - 2006
Persistent link: https://www.econbiz.de/10004875823
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Developing questions for focus groups
Krueger, Richard A. - 1998
Persistent link: https://www.econbiz.de/10004877202
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The long tail : why the future of business is selling less of more
Anderson, Chris - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10004879991
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50plus 2002
Gaspar, Claudia (contributor)
Persistent link: https://www.econbiz.de/10004881231
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Chasing cool : standing out in today's cluttered marketplace
Kerner, Noah; Pressman, Gene - 2007 - 1. Atria Books ed.
Persistent link: https://www.econbiz.de/10004883640