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Understanding the role of prior product knowledge to information search : an application of process theory to the Indian market
Awashty, Dheeraj; Banerjee, Arindam; Banerjee, Bibek - In: Asia Pacific journal of marketing and logistics 24 (2012) 2, pp. 257-287
Persistent link: https://www.econbiz.de/10009548767
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In what sequence are information sources consulted by involved consumers? : the case of automobile pre-purchase search
Rijnsoever, Frank J. van; Castaldi, Carolina; Dijst, … - In: Journal of retailing and consumer services 19 (2012) 3, pp. 343-352
Persistent link: https://www.econbiz.de/10009541800
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Consumers' knowledge : the missing element in online purchasing expenditures
Kim, Yong-mi - In: Journal of information & knowledge management : JIKM 10 (2011) 2, pp. 159-168
Persistent link: https://www.econbiz.de/10009232363
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The blissful ignorance effect : pre- versus post-action effects on outcome expectancies arising from precise and vague information
Mishra, Himanshu; Shiv, Baba; Nayakankuppam, Dhananjay - In: Journal of consumer research : JCR ; an … 35 (2008/09) 4, pp. 573-585
Persistent link: https://www.econbiz.de/10003806886
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Search - an expense or an experience? : exploring the influence of search on product return intentions
Maity, Devdeep; Arnold, Todd J. - In: Psychology & marketing 30 (2013) 7, pp. 576-587
Persistent link: https://www.econbiz.de/10009778563
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How naive theories drive opposing inferences from the same information
Deval, Hélène; Powell Mantel, Susan; Kardes, Frank R.; … - In: Journal of consumer research : JCR ; an … 39 (2012/13) 6, pp. 1185-1201
Persistent link: https://www.econbiz.de/10009740321
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Calorie information effects on consumers' food choices : sources of observed gender heterogeneity
Heiman, Amir; Lowengart, Oded - In: Journal of business research : JBR 67 (2014) 5, pp. 964-973
Persistent link: https://www.econbiz.de/10010364068
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Television advertising and online search
Joo, Mingyu; Wilbur, Kenneth C.; Cowgill, Bo; Zhu, Yi - In: Management science : journal of the Institute for … 60 (2014) 1, pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
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The role of search for field force knowledge management
Albakour, Dyaa; Ducatel, Géry; Kruschwitz, Uwe - In: Transforming field and service operations : …, (pp. 117-132). 2013
Persistent link: https://www.econbiz.de/10010255122
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Improving bondholder communication
Burke, Paul; Beckmeier, Sara Elizabeth - In: The journal of structured finance 20 (2014/15) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10010373723