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Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms
Grewal, Rajdeep; Chandrashekaran, Murali; Johnson, Jean L. - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 206-233
Persistent link: https://www.econbiz.de/10009736678
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The marketing data space race
Shaw, Robert - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 4, pp. 260-261
Persistent link: https://www.econbiz.de/10010385975
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Review of key performance indicators for measuring innovation process performance
Nappi, Vanessa; Kelly, Kevin - In: International journal of entrepreneurship and … 26 (2022) 1/2, pp. 85-109
Persistent link: https://www.econbiz.de/10012939918
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Development of a composite dynamic capability index for benchmarking new product development performance : an empirical study among industries in electronics sector
Nair, Pratap Kumar Surendran; Ramanan, T. Radha; … - In: International journal of process management and … 11 (2021) 6, pp. 839-863
Persistent link: https://www.econbiz.de/10012672195
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Measuring knowledge management in the innovation process : a systematic literature review
Nappi, Vanessa; Kelly, Kevin - In: International journal of knowledge management studies : … 12 (2021) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10012512915
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Innovation intermediation at the new product development level : a case study in the bio-industrial sectors
Lorentz, Romain; Pensé-Lhéritier, Anne-Marie; … - In: International journal of product development : IJPD 21 (2016) 2/3, pp. 97-116
Persistent link: https://www.econbiz.de/10011648719
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
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Beschaffung professioneller Dienstleistungen : eine empirische Untersuchung zum Transaktionsverhalten
Kißling, Volker - 1999
Die Beschaffung professioneller Dienstleistungen ist ein bislang sowohl theoretisch als auch empirisch wenig bearbeitetes Forschungsgebiet an der Schnittstelle von Dienstleistungs- und Business-to-Business-Marketing. Ziel der vorliegenden Arbeit ist es, dieses Forschungsdefizit aufzuhellen und...
Persistent link: https://www.econbiz.de/10011401898
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Endogenous local interaction and multi-product firms
Visser, Bauke - In: Journal of evolutionary economics : JEE 9 (1999) 2, pp. 243-263
Persistent link: https://www.econbiz.de/10001388911