of 144 respondents showed that there is a significant difference in various types of gifts for seven different recipient … groups. Gender and age were also found as significant variables in choosing gifts. Despite the small number of respondents …

making gifts optional, as commonly seen in fundraising campaigns, did not change results. Altogether, these experiments …Non-profits regularly use conditional “thank-you” gifts to entice prospective donors to give, yet experimental evidence … and why thank-you gifts vary in effectiveness. We first demonstrate that although gifts often raise donations to …