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<title>ABSTRACT</title> Students in institutions of higher education are becoming more “consumer oriented” than ever before. As a result, the turnover rate is increasing-students are leaving universities almost as fast as new students are enrolled. This is both costly and inefficient. Major efforts are...
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Multinational corporations (MNCs) adopt increasingly diverse and complex marketing channels to sell their products worldwide, thus prompting questions about how to manage channels that confront diverse demands from headquarters (HQ), foreign subsidiaries, and local partners, as well as complex...
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