Business marketing : connecting strategy, relationships, and learning
F. Robert Dwyer; John F. Tanner, Jr
| Year of publication: |
c2002 ; 2nd ed
|
|---|---|
| Authors: | Dwyer, F. Robert ; Tanner, John F. |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Business-to-Business-Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXIX, 705 S Ill., graph. Darst 27 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-07-241063-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001590015