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Brewing the recipe for beer brand equity
Calvo Porral, Cristina; Bourgault, Normand; Calvo … - In: European research studies : an international … 16 (2013) 2, pp. 85-100
Persistent link: https://www.econbiz.de/10011387633
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Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo; Lévy Mangin, Jean-Pierre; … - In: Journal of international food & agribusiness marketing … 25 (2013) 4, pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
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Death and re-birth of Alabama beer
White, Richard - In: Business history 58 (2016) 5/6, pp. 785-795
Persistent link: https://www.econbiz.de/10011603411
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Tax pass-through in the European beer market
Ardalan, Aria; Kessing, Sebastian - 2019
We study the pass-through of indirect taxes on beer prices in the European Union (EU). Exploiting the variation of … value added tax rates, beer excise tax rates, and beer prices in a panel of monthly data from 1996 to 2016 of all current 28 … EU member states, we estimate the tax pass-through of specific beer excise taxes and ad valorem value added taxes (VAT …
Persistent link: https://www.econbiz.de/10012002860
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Attitude and loyalty to two brands of beer of the same producer
Sudzina, František - In: Scientific Annals of Economics and Business 64 (2017), pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
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Czech BEERs with PEERs : tackling the uncertainty
Baxa, Jaromír; Jančovič, Pavel - 2019
The alternative specifications of the behavioural equilibrium exchange rate models (the BEERs) and their permanent counterparts (the PEERs) often deliver diverse estimates of the equilibrium exchange rate. In the case of the Czech koruna against the euro exchange rate, the discrepancy among the...
Persistent link: https://www.econbiz.de/10012122566
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Beer availability and college football attendance : evidence from mid-major conferences
Chastain, Aaron J.; Gohmann, Stephen F.; Stephenson, E. … - In: Journal of sports economics 18 (2017) 6, pp. 592-600
Persistent link: https://www.econbiz.de/10011737307
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Institutional explanations for local diversification : a historical analysis of the Japanese beer industry : 1952-2017
Umemura, Maki; Slater, Stephanie - In: Journal of strategic marketing 29 (2021) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10012424708
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Hoppiness is happiness? : under-fertilized hop treatments and consumers' willingness to pay for beer
Gabrielyan, Gnel; Marsh, Thomas L.; McCluskey, Jill J.; … - In: Journal of wine economics 13 (2018) 2, pp. 160-181
Persistent link: https://www.econbiz.de/10011958063
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How beer created Belgium (and the Netherlands) : the contribution of beer taxes to war finance during the Dutch Revolt
Deconinck, Koen; Poelmans, Eline; Swinnen, Johan F. M. - In: Business history 58 (2016) 5/6, pp. 694-724
Persistent link: https://www.econbiz.de/10011868012